Every year, Comcast Xfinity trusts our team to ideate and design around the Xfinity Sports Sponsorship campaign. The following are some examples from the toolkit our team created for the 2020 and 2021 Xfinity Sports Creative that was applied for various MLB, NFL, NBA, NHL and NCAA partnerships. Each league will have their own toolkit built based on the initial MLB execution. In addition to creating this toolkit that will be used for the entire year and influences all of the other Xfinity design partners, the goal was to set Xfinity apart by tapping into the same confidence, personality and next-level performance of our favorite athletes. It was our task to not only create and ideate around the design, but also determine the strategy around brand recognition during games both in person and broadcast.