Nissan Formula E Graphics
Sometimes you need to help a team out. I’m there for it.
Nissan needed assistance with Art Direction and Design to bring the 2D graphics of this activation across the finish line. I came on to support the team with providing direction for myself and another designer to create a seamless look across the footprint of the Portland E-Prix 2024.
We shared their electrification story at the E-Prix track and around the city. We brought the Portland vibe and capitalized on the race-weekend buzz with a culturally relevant experience that thrilled locals.
Here’s how the brand showed up:
Built an E-Village experience that celebrated Nissan’s proud racing legacy and delivered the thrill of the track.
Brought the visceral sights and sounds of Formula E to Portland’s other iconic track with an electrifying bike lane takeover in Director’s Park
Showcased how innovation can help every type of driver feel electric behind the wheel with Nissan’s lineup of EVs.
Add it all together and you get an unforgettable experience for Nissan’s target audience.