Nissan Formula E Graphics

Sometimes you need to help a team out. I’m there for it.

Nissan needed assistance with Art Direction and Design to bring the 2D graphics of this activation across the finish line. I came on to support the team with providing direction for myself and another designer to create a seamless look across the footprint of the Portland E-Prix 2024.

We shared their electrification story at the E-Prix track and around the city. We brought the Portland vibe and capitalized on the race-weekend buzz with a culturally relevant experience that thrilled locals.

Here’s how the brand showed up:

  • Built an E-Village experience that celebrated Nissan’s proud racing legacy and delivered the thrill of the track.

  • Brought the visceral sights and sounds of Formula E to Portland’s other iconic track with an electrifying bike lane takeover in Director’s Park

  • Showcased how innovation can help every type of driver feel electric behind the wheel with Nissan’s lineup of EVs.

  • Add it all together and you get an unforgettable experience for Nissan’s target audience.

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